Are premium tires worth the price? That depends on your expectations and lifestyle. Tires are designed to adapt and excel in a variety of conditions, but because there are so many variables, how much you invest is proportional to the tire's performance. No matter what kind of car you drive, it's your tires that ultimately connect with the road and influence how well your vehicle starts, stops, and turns. Based on these realities, you can decide whether you should consider premium tires.